Denplan Blog

As part of our ongoing mission to support dental practices and ensure they prosper in challenging economic conditions, we are further promoting positive oral health messages and encourageing people to visit the dentist regularly. This is by the Denplan name and logo appearing in a new prime-time Simplyhealth TV commercial in September and October this year. This will be the first time Denplan has featured on TV since 2001 and will not only raise Denplan's profile among consumers, helping […]

Have you got a practice website? Is your practice on Facebook or Twitter? You can bet that your patients are! It's a great way for you to be able to get a message quickly across to your patients. A lot of you are already texting patients to remind them about their appointment and we are hearing of more and more of you contacting your patients by email for their appointment and sending promotions and newsletters. Let’s look at other ways you can keep in touch with your patients. Website […]

What is Facebook? Facebook is the most popular social networking site on the internet, with over 500 million active users who spend more than 700 billion hours a month on the site. And a large portion of those users are from a youthful target market whose members are notoriously health-conscious, affluent, and, most importantly, do their research before spending their money. If you can win them over with your social media presence, they could become dedicated, life-long patients at your […]

What is Twitter? Twitter is a free micro-blogging tool that lets you post short messages, a little bit like Facebook status updates. The difference is that they're public messages (anyone can read them) and they can only be 140 characters long. Why should I use Twitter? Twitter isn't about broadcasting a message or trying to sell something; it's about finding and engaging with your audience (be that patients, potential patients, and/or peers). With Twitter you can: […]

What is LinkedIn? The power of LinkedIn is making connections.  It might look like just another social networking site, but LinkedIn is different because of its business focus. Instead of being about reaching out to a mass audience, LinkedIn is about being introduced to useful contacts by people you know and trust. What can you use it for? Connecting with other dentists and practice teams around the world Getting (and giving!) advice and information […]

With social media starting to become embedded into our marketing plans and strategies, what's the next essential thing for your practice to get involved with? For dental practices, location promotion could be key to attracting new patients, and also to help your existing patients promote your services and brand others. The three major sites to make sure your practice is found on are Google Maps, Foursquare and Facebook Places. Below is a quick summary of each so that you can make sure […]

Listing your practice on a dental services website is an easy way of enhancing your presence online and bringing your practice to the attention of prospective patients. It can help generate interest from new patients, inform and educate patients about your services, as well as offering advice on patient oral health through the smart but simple system. We've teamed up with leading online dental services site DentistsCompare.com to offer Denplan members an exclusive 25% discount on the cost […]

Why should dental practices be making the most of social media... and how can it be used to promote your practice? It seems that in recent years, social media sites, such as Facebook and Twitter, have been coming on leaps and bounds, and it’s easy to understand their popularity when it comes to networking with friends and relatives.  But for many people the business benefits are often less clear. So what do you need to know? The fact of the matter is, social media shouldn’t […]

More and more practices are starting to consider creating Twitter and Facebook accounts. If you are thinking about it, here are some useful tips to help you get started. Twitter Twitter is a popular way of keeping visitors up to date and informed about your practice. It can also be used as a very effective marketing tool and best of all – it’s completely free! You can post up to 140 characters in a ‘Tweet’ and include links to your website, Facebook or other sites of […]

Michael Rudman looks at the benefits of investing in 21st Century systems and technology There is more to running a successful practice than flashy gadgets, but keeping up to date with 21st Century technology can not only help you attract new patients, but help your business thrive long into the future. The tips below are designed to give you an idea of where you can start.  Websites Having a website is one of todays most important, yet inexpensive advertising tools. Your […]