Denplan is celebrating another successful award win after their NHS if campaign was named ‘Marketing Campaign of the Year’ at today’s FMC Dental Industry Awards 2016.
Denplan has been running the if (“In Front”) marketing campaign since March 2016. The aim of the campaign has been to inform and engage dentists about NHS dental contract reform and help them consider how any future changes to the present NHS contract could impact their practice going forward, both in terms of patient care and profitability.
The award ceremony took place at lunchtime on Friday 18 November at The Royal Garden Hotel in Kensington and was a well-dressed event attended by many of the dental industry’s leading names.
The judging panel was led by renowned dentist Dr David Houston and 20 of the dental industry’s most experienced professionals.
The Dental Industry Awards were created in 2015 to acknowledge excellence in the UK dental industry and to reward progress, effort and enterprise across a number of different categories from marketing and PR, social media, events, teams and customer service.
The ‘Marketing Campaign of the Year’ award category was created for the company or brand who were judged to have used the most effective mix of marketing in its promotional work over the last year. Denplan were up against stiff competition in their award category from Implantium, Leca Dental Laboratory, Oasis and Stockdale Martin.
For more information on the if campaign, visit www.denplan.co.uk/if-nhs