A little about Alistair
Dentist first and foremost, Alistair is also a keen businessman.
When it became clear the impact that the new NHS dental contract would have on his dental practice, as well as the impact on his professional ethics, Alistair made the decision to move to private practice.
He hasn’t looked back since!
It’s a great comfort to know that I’ve got such fantastic business support, as and when I need it."
Moving to private practice
“It wasn’t an easy decision for us to move to private practice but, in a way, the new dental contract was so restrictive that the way forward seemed clear. Seeing up to 60 patients a day left little or no time for business development. I felt like I was tripping head first from one day to the next and my work/life balance was non-existent!”
“The move to private practice itself was simple and straightforward; Denplan provided advice, support and administered our patient mailing . All of the patients we wanted signed up. It was a great success and largely down to the experience and expertise of our Consultant and the Denplan team.”
And since the move…?
“I’ve always had my own Denplan Consultant; Liz, who first supported me during the move to private practice and, since then, has helped me to develop my business plan transforming it from a vision into reality.”
“Lever Brothers founder Lord Leverhulme, reputedly said ‘I know that half of my advertising budget is wasted; but I’m not sure which half.’ Well thanks to Denplan, we used the ACORN profiling tool which provided us with invaluable, insight into our patient base, ensuring optimal usage of our marketing budget.”
“By matching our current patient profiles against the national demographic, the exercise enabled us to better understand who our patients are, where they live, their pastimes, their family set-up etc. This information proved invaluable ensuring our business model and services continue to fit the patient profile in our surrounding area.”
“Along with team training days organised by Denplan, not only am I investing in the development of the business, but also in the career development of the practice team, which in turn generates loyalty and passion for the job.”
Freedom to enjoy the benefits
“Independence doesn’t just mean financial freedom. With Denplan I’m free to spend more time with patients, as well as spending more time doing the pastimes I enjoy, which for me is cycling.”
“More importantly, I am where I want to be financially thanks to Liz’s advice and support. From financial planning to marketing, she’s been there every step of the way. It’s a great comfort to know that I’ve got such fantastic business support, as and when I need it – particularly during a changing economic climate.”