No. The Denplan brand is more than an apple. A brand is a company’s reputation, culture and promise to its customers. We are still offering the same Denplan products and services from the same people. Although we will no longer have the apple logo, we believe that our new identity will enable us to highlight our strength in the everyday health care arena, and also branch into new areas of health in the future.
Our rebrand will not happen overnight. It will take place during 2017 to give dentists and patients the time to understand our new identity. By making a stronger association with the Simplyhealth brand who support patients with their everyday health to make the most of life, we believe our unique consumer brand will be stronger than ever. An example of this would be national TV audiences of 5.5m people each year who will watch the nation getting fitter with the Simplyhealth 'Great Run' series.