| Module |
Description |
| Image |
Consider the importance of positive practice image. Take a look at how other businesses and dental practices are proactive about their image. You will draft an image policy for the practice, which underlines your key values. |
| Ethical Selling Skills |
Consider what you have to sell, and what patients want to buy. Learn the key skills needed to ethically encourage your patients to buy what they need and want from you. |
| Reception Matters |
Designed for all team members who come into contact with patients at the front desk. Establish the key skills needed to work in this area. This will include a discussion on personal image and organisation. Ideas on appointment book management will be considered. |
| Dealing with Nervous Patients |
Establish the causes of anxiety in dental practice. Learn to recognise the signs of nervousness in patients. Consider how to develop trusting relationships with your patients, and experience the benefits of relaxation techniques. |
Flying into Private Practice
Half-day |
As patients' expectations continue to rise, consider how your practice will work to exceed them. Looking at all points of patient contact, including marketing, time within the practice and after sales experience, you will work as a team to establish ways in which you can enhance and improve your approach to private practice. By exploring strategies from other leading businesses, you will develop a plan to ensure that you provide the ultimate patient experience. |
| Customer Care |
Establish the importance of excellent customer care in dental practice. Review current expert opinion on customer care. You will arrive at an action plan designed to help you delight your patients. |
Marketing Matters 1:
Developing Your Brand
Half-day |
The future belongs to practices with a vision of their place in the market not just today but in 5, 10 and 15 years time. Practices need to know why people will choose their services and for this reason marketing is no longer the icing on the cake but has a huge part to play in making the vision a reality. This is the starting point of your marketing plan. By establishing your brand in the market place you can show patients what makes you different from other
practices and why they should choose you. As a team you will decide and clarify your brand identity and analyse how far your practice image and literature reflect this. |
Marketing Matters 2:
How to Keep Patients and Attract New patients
Half-day |
Leading on from "Marketing Matters One - Developing Your Brand", this follow up module offers a selection of tips, ideas and suggestions to help you spend your marketing budget wisely. "Marketing Matters Two - How to Keep Patients and Attract New Patients" explores marketing initiatives such as incentives, advertising and PR that build patient loyalty as well as attract new business. As a team you will identify your marketing goals and create your own marketing plan. |