The Big Summer Brush-Up - 1st July to 31st August

Posted by Denplan on 13/04/2016
The Big Summer Brush Up logo

Get involved in our latest campaign to help families to brush their teeth better this summer.

Following a recent Denplan focus group study and a survey of over 2000 parents, we discovered that many families could use a helping hand in understanding how to take care of their children’s teeth. We found that many children aren’t brushing properly, which can be a huge challenge for families to tackle. 

That’s why Denplan has created The Big Summer Brush-Up campaign which runs for throughout the summer school holidays, from Friday 1st July to Wednesday 31st August 2016. This national-facing PR campaign will help to raise awareness of the importance of proper brushing and will provide practical tips on how best to do this. 

Over the six week period, we’ll be revealing the results of our in-depth family surveys and focus groups through national press articles and social media. 

We’ve also designed a handy booklet – Denplan’s Little Book of Healthy Smiles - for families to download from This provides lots of helpful tips on how to brush effectively, including oral health advice from dentists and insights from real mums to other mums. We’ve also created a brushing chart for them to download.