Meet our dental experts

Supporting your practice

With dental experts all over the UK, we've got your location covered. Our Business Development team is highly trained, with the experience and expertise to support your practice with NHS conversions, clinical governance, business development, marketing and more.

Your local Business Development Consultant is on hand with their time and skills to help you succeed.

Meet our teams

South West England & South Wales

Clifton Suspension Bridge
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London & The South

London and the South of the UK
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North Wales, East and West Midlands, the Cotswolds, Wirral, Liverpool and Cheshire

North Wales, East and West Midlands, the Cotswolds, Wirral, Liverpool and Cheshire
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Yorkshire & Humberside and East Lancashire

Yorkshire & Humberside, East Lancashire
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Scotland, Northern Ireland, North East England and North West England

Edinburgh Castle, Scotland
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Our Business Development team can help you to:
Create a business and marketing plan
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Achieve your business goals
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Retain patients and build their loyalty
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Promote your practice locally and attract new patients
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Get valuable feedback from patients to optimise service delivery
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Be aware of new dental legislation and practising requirements
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These are just some of the services our Business Development team offer for you and your practice.

Find out more by contacting our team.

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"My team of business development consultants are experienced individuals that have worked for many years in the dental industry. This provides our members with a reliable point of contact who are always on hand to provide support for the whole practice team."


John McAviney, Head of Practice Sales
John McAviney, Head of Practice Sales at Denplan

Meet our clinical experts

Catherine Rutland
Clinical Director

As Clinical Director at Simplyhealth and Denplan, Dr Catherine Rutland leads a team that provides clinical governance advice to all areas of the business, as well as advice on clinical matters to maintain our customers’ confidence in us. Her team also provides assistance to member dentists; helping to support them with all aspects of running their practices successfully, through regulatory and legislative advice, clinical mediation, clinical risk management and our quality program.

After qualifying as a dentist from Leeds University in 1992 and doing a year as a House Officer, Catherine worked as a Senior House Officer in Newcastle before settling into general dental practice.

Catherine joined Denplan in 2010 and was promoted to Clinical Director in 2019.

In addition, Catherine has 19 years’ experience as a joint partner in a private dental practice in Berkshire. In 2013, she completed a Masters in Medical Ethics and Law from King's College London. Catherine is also a certified member of the Institute of Risk Management and completed a Level 7 Certificate in Leadership Mentoring and Coaching in 2016.


Catherine Rutland, Clinical Director at Denplan
Louis Mackenzie, Head Dental Officer at Denplan

Louis Mackenzie
Head Dental Officer

Louis was an early adopter of Denplan payment plans and has been a Denplan dentist for 30 years. In addition, Louis has been a clinical lecturer at the University Of Birmingham’s School Of Dentistry for 16 years and works in the postgraduate department at King’s College London.

Louis has delivered over 1000 hands-on courses and lectures across the UK and internationally on direct and indirect restorative techniques, clinical photography and minimally invasive dentistry. He is a member of Dental Update’s editorial board and is the academic lead of Birmingham University’s MSc in Restorative dentistry.

At Denplan, Louis has been Head of Clinical Training since 2015, working with the events and training team to design and deliver training courses to our member practices, before becoming Head Dental Officer in April 2020. 

Supporting you every step of the way

Working with Denplan will also give you access to practical advice and support from our experienced team.

Our Business Development Consultants can help you to achieve your business goals, grow your practice, and retain patients.

They can also provide tailored marketing support to help you promote your practice to reach new patients, and much more.

Book a free no obligation chat with your local Business Development Consultant today.

Book a free consultation