Simplyhealth launches free health and wellbeing app

The Core > Company and Industry News > Denplan parent company launches free health and wellbeing app

13 October 2020


Denplan’s parent company, Simplyhealth, has launched a new free for all health and wellbeing app, SimplyMe, to encourage and motivate people to lead healthier lives and look after their mental wellbeing.


The innovative new app, SimplyMe, which is free to download, recognises and understands individual’s habits and behaviours to support, nudge and provide personal motivation for each user. Users can monitor data on their BMI, emotional wellbeing, sleep, and heart rate, and identify personalised changes to help them improve their physical and mental health. However, it not only looks after the user’s own health, but also rewards their healthy behaviour by giving back to communities in need.


Simplyhealth is led by its Purpose which is to provide as many people as possible with access to better health and wellbeing, and for Denplan, the importance of preventative oral health care and regular dental check-ups. As part of this community Purpose, for every download of the new SimplyMe app in November, Simplyhealth will donate £5 to help 160,000 young people facing disadvantage to stay healthy, safe, and active through sport due to a new partnership with Sported. Sported is a national charity which supports almost 3,000 community sport and youth groups across the UK.


Romana Abdin, Chief Executive at Simplyhealth, said: “Never has our sense of community been more important, or relevant as it is today. We are really proud of our heritage and wanted to show how much we care about the health of the UK and continue to do our very best for our customers. Throughout the past months we have seen everyone come together, in their communities, working for the greater good.


We have listened to what people want, and are now harnessing that power of community, bringing our Purpose to life, and showing everyone that they can take control of their health and also help others in the process. We’re delighted to be working with Sported as all have our part to play in staying healthy and looking after each other.”


Catherine Rutland, Clinical Director at Simplyhealth, said: “The COVID-19 pandemic has created a whole range of health issues that we are all very aware of. What is less of a focus is how the lasting legacy of the pandemic and lockdown will affect our physical and mental health in the long term.


“Our research has shown that many people know they need to do better when it comes to their health, but they need additional support. At Simplyhealth, we have been caring for people’s health for over 140 years and we believe the new SimplyMe app will help motivate and encourage people to be more active and mindful of their mental wellbeing.


“However, people also need to remember to make time for regular health checks or book appointment with their local healthcare providers if they have any serious concerns and not leave things to get worse.”


The launch follows new research from Simplyhealth which reveals that many people have experienced negative impacts on their mental and physical health since the outbreak of COVID-19 in the UK but are determined to take action to improve their health.


The 2,000 UK adults surveyed stated that because of the pandemic:


  • 42% feel their physical fitness has suffered
  • 42% feel their mental health has suffered
  • 38% have found it more difficult to sleep
  • 19% are less healthy than before the pandemic


Of those who have become less healthy during the pandemic:


  • 38% are less active
  • 29% are eating more junk food
  • 26% are drinking more alcohol


Despite this, the majority (62%) believe they will be more proactive about looking after their health and wellbeing as we come out of the pandemic. However, one of the biggest challenges to health is lack of motivation, with nearly half of respondents (48%) saying that willpower is a major barrier to health improvement. 


When asked what could make a difference in getting them back to good health, 51% of those surveyed said technology will play a key role, with fitness trackers, smart watches, and apps being seen as helpful in motivating people to improve their health and wellbeing.


To find out more about SimplyMe, visit or download the SimplyMe app via the App Store or Google Play Store.






This survey was carried out by Deltapoll on the behalf of Simplyhealth and surveyed a nationally representative sample of 2,082 UK adults, August 2020.

Notes to Editors:


For more information, contact The PHA Group:

[email protected]

020 7025 1350.


About SimplyMe


SimplyMe works by monitoring data that the user puts in, as well as synching information from a wearable device (FitBit, Garmin, Apple Watch or Apple Health app, or a simple pedometer) to track the user’s sleep, weight, heart health, emotional wellbeing, and activity. Using science-based algorithms to spot patterns, the app gives users personalised insights and ideas to help them readdress the balance and feel better and healthier.


The SimplyMe app is available to download now via the App Store or Google Play.


About Sported


Helping community groups survive, to help young people thrive.


Sported is a UK wide charity promoting fairness and equity for young people through grassroot sport and physical activity. Sported are the UK’s largest network of community groups supporting 160,000 young people to overcome barriers to reach their full potential.


About Denplan, Part of Simplyhealth:


Denplan, Part of Simplyhealth, is the UK’s leading dental payment plan specialist with more than 6,600 member dentists nationwide caring for approximately 1.4 million patients registered to Denplan products. 


Denplan, Part of Simplyhealth, also provides a wide range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme and Denplan Excel Certification Programme. Plus regulatory advice, business and marketing consultancy services and networking opportunities.


Dentist enquiries telephone: 0800 169 9962.

For patient enquiries telephone: 0800 401 402

For details of all of our products, visit

For more information about Denplan, part of Simplyhealth:

Rebecca Hutton/Judith Stevenson

Press Office

Tel: 0344 579 2489

[email protected]/[email protected]

[email protected]


About Simplyhealth


Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare. Today we’re delighted to be the UK’s leading provider of health and dental plans, which help individuals, families, and employees to get support with their health when they need it.


We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality. We have a commitment to donate part of our pre-tax profits to charities or community projects each year and spread our donations across a wide range of healthcare-related charities.


For further information:

[email protected]