We use various different technologies on our site to help provide meaningful information about the way that users use our site. These involve providing us with details about how users navigate through our site, how often they make return visits and which parts of the site are the most popular.
We use this information to help tailor and improve our content to the user, as well as making the user experience throughout our site as pleasurable as possible.
Our analytical cookies are only for this purpose, and while we use third-party software to report this information, it is available only for our use and we will never share this information with any other party or advertising agency. The third-party will only share this information where required to do so by law, or if another party processes the information on their behalf. This information will never be shared for advertising purposes.
With all of our analytical cookies, we promise the following:
- Analytical cookies are anonymous and do not store any personal data about a user
- Analytical cookies only track your visits within this site, not across multiple sites.
| Feature |
Purpose |
Cookie details |
| Sitecore Analytics |
These cookies help us deliver personalised content to you and provide anonymous reports to us on how visitors use our site. |
SC_ANALYTICS_GLOBAL_COOKIE – Randomly generated identifier assigned to a visitor to help identify returning visits to the site. Expires one year after creation.
SC_ANALYTICS_SESSION_COOKIE – Randomly generated identifer assigned to a visitor to help identify visits across a session on the site. Expires when the browser is closed.
|
| Google Analytics |
These cookies are used to provide meaningful reports about how visitors use our site. Users of our member areas will have a second set of Google Analytics which are exactly the same apart from a 2_ prefix, and have the same purpose. |
_utma – tracks the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things such as days and visits to purchase. Expires two years after creation.
_utmz – tracks where the visitor came from, what search engine was used, what links are clicked on, what keyword was used, and where they are in the world. Expires six months after creation.
_utmc – works with _utmb to calculate how long a visit takes. Expires when the browser is closed.
_utmb – works with _utmc to calculate how long a visit takes. Expires 30 minutes after creation.
_umtv – allows us to identify areas of the sites under certain categories and tracks visitor statistics across these categories. Expires when the browser is closed. |
| Web Trends |
These cookies are used to provide further meaningful reports about how visitors use our site.
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WT_FPC – randomly generated identifier and information on how a page was reached in the site (i.e. your path through the website). Expires 10 years after creation.
ACOOKIE – Works with WT_FPC to provide this information about your visit. Expires 10 years after creation.
WEBTRENDS_ID – Works with WT_FPC to provide this information about your visit. Expires 10 years after creation.
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| Crazy Egg |
This cookie simply identifies whether a visitor has visited the site before. |
Is_returning – Identifies if this is a returning visit. Expires five years after creation.
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