Meet our dental experts

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Supporting your practice

With dental experts all over the UK, we've got your location covered. Our Business Development team is highly trained, with the experience and expertise to support your practice with NHS conversions, clinical governance, business development, marketing and more.


Your local Business Development Consultant is on hand to help you succeed.

Meet our teams

Wales, The South and South West of England

London & The South

Yorkshire & Humberside and East Lancashire

Scotland, Northern Ireland, North East England and North West England

Corporate Clients

Our Business Development team can help you to:

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Create a business and marketing plan

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Achieve your business goals

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Retain patients and build their loyalty

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Promote your practice locally and attract new patients


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Get valuable feedback from patients to optimise service delivery

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Be aware of new dental legislation and practising requirements

These are just some of the services our Business Development team offer for you and your practice.  Find out more by contacting our team.

I have been working with partners in various industries for over 25 years, I am passionate about creating long term partnerships and achieving mutual growth, I joined the wider Denplan family in 2020 and held various roles before moving into the Head of Denplan Partnerships role in May 2020.  Outside of the office I enjoy golf and spending time on and by the water on the south coast.

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Elliot Littlechild, Head of Denplan Partnerships

- Elliot Littlechild, Head of Denplan Partnerships

Meet our clinical expert

Catherine Rutland, Clinical Director

As Clinical Director at Simplyhealth and Denplan, Dr Catherine Rutland leads a team that provides clinical governance advice to all areas of the business, as well as advice on clinical matters to maintain our customers’ confidence in us. Her team also provides assistance to member dentists; helping to support them with all aspects of running their practices successfully, through regulatory and legislative advice, clinical mediation, clinical risk management and our quality program.

After qualifying as a dentist from Leeds University in 1992 and doing a year as a House Officer, Catherine worked as a Senior House Officer in Newcastle before settling into general dental practice.

Catherine joined Denplan in 2010 and was promoted to Clinical Director in 2019.

Catherine Rutland, Clinical Director

In addition, Catherine has 19 years’ experience as a joint partner in a private dental practice in Berkshire. In 2013, she completed a Masters in Medical Ethics and Law from King's College London. Catherine is also a certified member of the Institute of Risk Management and completed a Level 7 Certificate in Leadership Mentoring and Coaching in 2016.

Supporting you every step of the way

Working with Denplan will also give you access to practical advice and support from our experienced team.

Our Business Development Consultants can help you to achieve your business goals, grow your practice, and retain patients.

They can also provide tailored marketing support to help you promote your practice to reach new patients, and much more.

Book a free no obligation chat with your local Business Development Consultant today.