Wales, The South and South West of England
Meet our team of expert Business Development Consultants located in South West England and South Wales:
Our Business Development Consultants
James Lavington
Business Development Manager
Managing your region and team of expert consultants
“I have been with Denplan since 2012. My background before joining Denplan was in business, finance and managing client relationships. I am enjoying the opportunity of sharing my wealth of knowledge and experience with the dental industry. I am committed to supporting my team of Business Development Consultants and enabling them to provide the highest possible standards of service and support to the Dental Practices we work with.
My spare time is spent with family and socialising. I have a wide family group who all live close by. We holiday together, and I’m always the one arranging trips and planning events. I’m a big sports fan and follow a wide variety of sports.”
Lorie Waters
Business Development Consultant
Crewe, Llandudno, Shrewsbury, Telford
"I joined Denplan in 2024 and spent 12 months in the Training Academy Team supporting practices with various training needs. Before this, I worked in the dental industry as a dental nurse and practice manager in both independent and corporate practices for around 15 years, where I gained an in-depth understanding of the different needs individual practices have. I am passionate about building positive relationships with clients whilst supporting them with practice growth and business sustainability.
Away from work, I am kept busy by my three very energetic children and my adorable little dog Wilf. I love to socialise with friends and watch music (when I get the chance!). Otherwise, you’d find me spending too much time exploring true crime books/series.’’
Daisy James
Business Development Consultant
Exeter, Taunton, Dorchester, Bath, Bournemouth, Wiltshire and Bristol
"I joined Denplan in 2014 and have been fortunate to work across a variety of teams, gaining a broad understanding of the business before becoming a Business Development Consultant, a role I’ve proudly held for the past eight years.
What I love most about my role is Denplan’s purpose – helping more people access affordable private dentistry – and being part of a supportive network of colleagues who share the same passion. I also enjoy working closely with practices, supporting all roles within the team and helping them achieve their goals and thrive.
Outside of work, my family is my greatest motivation. I live with my husband and son, and together we love to travel, explore new places, and enjoy adventures. I’m also a keen runner, which gives me the chance to challenge myself and recharge."
Tara Morris
Business Development Consultant
Cardiff, Llandrindod Wells, Swansea
"I joined the team in July 2021 after working in dentistry for 15 years. Throughout my career in dentistry, I have gained a great understanding of how various practice needs are met with my experience in working within Clinical, Managerial and Training roles. As a GDC Registered professional, I am fully up to date with all CPD requirements, allowing me to confidently support Practice Teams not only with their Denplan journey but with their Compliance needs too.
In my spare time, I enjoy taking long walks with my dogs and spending time with my family and friends.’’
Lucy Macadam
Business Development Consultant
Brighton, Portsmouth, Redhill
"I joined Denplan in 2013 and spent a few years working in the head office before becoming a Business Development Consultant. I really enjoy the great business relationships that I am able to build with clients in this role, and get a great deal of satisfaction supporting practices to achieve their business objectives.
Outside of work, I enjoy spending time with my daughter, going for scenic walks and curling up with a good book whenever I get the chance!"
Julie Leddy
Business Development Consultant
Bristol, Cardiff, Gloucester, Newport, Swindon, Salisbury
"I’m Julie Leddy, and I started with Denplan as a Consultant in 2010. Before joining Denplan, I worked in area and relationship management roles covering England and Wales. I love meeting people, and my passion is to deliver excellent customer service on behalf of Denplan to support my clients and their businesses.
Out of work, I like to travel, see live music, visit theatres, consume lots of good food and wine and chill as often as I can!"
Felicity Fox
Business Development Consultant
Exeter, Plymouth, Torquay, Truro
"I joined Denplan in 2015 having previously worked in the dental sector since 1990. I have supported practices across Devon and Cornwall with NHS and private transitions as well as transfers to Denplan from alternative plan providers.
Building relationships with practice teams at every stage of the Denplan journey is important to me as well as helping Principals to seascapes."
Rosie Bailey
Business Development Consultant
Guildford, Bournemouth, Reading, Southampton
"I have been part of the Denplan team since 2014 and love building supportive relationships with my practices, helping them grow and develop.
Outside work, I enjoy family bike rides with my daughter (to burn off our home baking)!"
Alisha Halford
Business Development Executive
"Starting my career at Denplan in September 2021, I have spent my time developing my knowledge and experience in the dental industry as well as building relationships with clients by supporting them with their business needs and objectives.
I like to spend my weekends with family and friends, creating memories. I also don’t mind the occasional happy hour for 2-4-1 cocktails."